Sam Matic is the founder of the Hong Kong-based consultancy aprocesr Limited, bringing over 20 years of international experience in industrial process automation and control. A licensed professional engineer in Canada, Sam has worked with leading companies—including Suncor Energy and Rockwell Automation—across the oil & gas, energy, and manufacturing sectors, where his extensive hands-on project experience, from early assessments to tailored solutions, has been a key contributor to project success.
He specializes in practical, fit-for-purpose solutions to complex industrial challenges, particularly within Industry 4.0 initiatives. Sam’s key strength lies in combining broad interdisciplinary knowledge across diverse industries, enabling him to deliver unique perspectives and innovative solutions by connecting disparate elements—especially valuable in complex projects where operational, technical, and commercial factors intersect.
Sam’s expertise spans the full project lifecycle, with a strong emphasis on requirements engineering and feasibility assessments. Working alongside academic associates, he helps organizations bridge the gap between operational realities and digital ambitions, reducing project risk and improving technology adoption outcomes.
